Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to analyse top performing campaigns, content and videos.
The company's 'Engagement Score' rates each piece of content from 0 to 1000 depending on the amount of user interactions. The methodology measures engagement with respect to follower base.
For Campaign India's 'Engagement Meter' feature, we bring you the top 20 pieces of content on Facebook basis the Unmetric Engagement Score.
These are the ones at the top on the basis of shares, from among over a thousand with an engagement score of 1000, from 1-10 February.
OPPO India
Shares: 37,882
Likes: 2,61,383
WeddingSutra
Shares: 16,483
Likes: 61,173
Cadbury Dairy Milk Silk
Shares: 15,873
Likes: 5,81,798
Cadbury Dairy Milk India
Shares: 11,290
Likes: 1,11,612
1mg Official
Shares: 9,548
Likes: 38,623
Murugappa Group
Shares: 9,459
Likes: 15,669
DC Design
Shares: 9,207
Likes: 4,23,627
SHEROES India
Shares: 8,682
Likes: 17,630
Tripoto
Shares: 8,403
Likes: 17,120
Wear Your Opinion India
Shares: 7,847
Likes: 25,121
The Boeing Company
Shares: 5,598
Likes: 33,448
Cadbury Dairy Milk Silk
Shares: 5,190
Likes: 3,80,469
ArchiesOnline
Shares: 3,468
Likes: 82,473
bewakoof.com
Shares: 3,126
Likes: 1,58,656
bewakoof.com
Shares: 3,001
Likes: 3,02,366
WeddingSutra
Shares: 2,909
Likes: 62,123
Huawei Technologies Co
Shares: 2,562
Likes: 2,35,254
TVS Motor Company
Shares: 2,399
Likes: 9,603
TVS Motor Company
Shares: 2,392
Likes: 60,935
Birla White Cement
Shares: 1,550
Likes: 8,679