Drishti Marine showcased the successful TeraMeraBeach campaign at the the Carnival float parades through an eye-catching display of a drum-circle atop the Hop-on-Hop-off bus. The bright red open roofed bus wound its way along the busy streets spreading the message of keeping Goa’s beaches clean and safe through the beats of drums and djembes.
The TeraMeraBeach, the 150 days beach awareness campaign to a cleaner Goa is in association with Taal Inc. It is aimed at tourists especially the domestic tourists. The public awareness campaign educates people on waste generation and waste management through music and art. Launched in November 2017, the campaign includes daily drum circles and a community art installation at the popular Baga and Miramar beach every evening for one and half hour between 4:30 pm to 5:30 pm in order to create an awareness on beach clean-up and to educate people about the importance of waste segregation.
The innovative campaign will soon be taken to other beaches such as Calangute, Candolim, and Colva beaches. This campaign is supported by Goa Tourism to raise awareness on keeping the beaches clean.
Drishti Marine looks into garbage management, beach and marine safety and lifeguard services across all the beaches of Goa, on behalf of the department of tourism.