Head - Brand Marketing - FMCG

We have an excellent opening for you with our client an Leading FMCG brand at Kolkata and we are looking for a head of brand Marketing profile please find below the JD Responsibilities - Lead the thinking on overall strategy business model consumer initiatives brand planning and budget management across the various geographies categories Lead the innovation launch agenda across brands and segments as well as future hunting grounds - Lead the concept development process for each of the segments - Manage the brand communication and product strategy from inception to delivery of the brand and ensure that each brand measures up to the overall consumer positioning and segment goals - Lead commercialization and revenue generation of new and ongoing brands - Focus on multiple channels for marketing including new media social media etc - Organize promotional events within budgetary allocations - Handle appropriate media selection for advertising new product launch campaigns - Manage the brand communication mix and handle the ATL BTL promotional activities for the segment - Develop annual and project specific brand promotion plans and handle participation at various events - The right candidate will be flexible and an action result oriented self-starter - An independent thinker with the conviction and entrepreneurial spirit to manage the function and business in a hands-on manner and the ability to work in a fluid and rapidly changing environment would be an asset - Should have a strategic approach with the ability to see the - big picture- and interpret environmental and organizational changes and their impact on the organization - Exposure to managing maintaining relationship with top - management in current role should be there - The ability to navigate through key stakeholders within the organization will be necessary for success and traction

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