Associate Vice President - Marketing

The incumbent will be responsible for a brand category of which one brand will be the most prestigious and amongst the top 3 brands from a revenue perspective in the overall portfolio Additionally she he will be given a - horizontal- responsibility within 3-4 months of coming on board She He will drive the P L for the brand s alongside the thinking on brand planning consumer initiatives consumer insights market intelligence business model and budget management across the various geographies nationally and internationally Additionally as a key business stakeholder the incumbent will also be the repository of learning for future opportunities on which the business will lean for development of business strategies Responsibilities - Lead the thinking on overall strategy business model consumer initiatives brand planning and budget management across the various geographies categories Lead the innovation launch agenda across brands and segments as well as future hunting grounds - Lead the concept development process for each of the segments - Manage the brand communication and product strategy from inception to delivery of the brand and ensure that each brand measures up to the overall consumer positioning and segment goals - Lead commercialization and revenue generation of new and ongoing brands - Focus on multiple channels for marketing including new media social media etc - Organize promotional events within budgetary allocations - Handle appropriate media selection for advertising new product launch campaigns - Manage the brand communication mix and handle the ATL BTL promotional activities for the segment - Develop annual and project specific brand promotion plans and handle participation at various events - FMCG Experience would be preferable

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