Diamonds, a bank heist, a glitzy set of actors and flashy businessmen and an international man hunt for criminals—the Rs 114 billion Punjab National Bank-Nirav Modi scam has all the makings of a Bollywood potboiler.
But before someone turns it into a script, the unfolding story could end up turning the knife deeper into the brand-endorser relationship that has endured a few hard knocks in the recent past. The big question is whether endorsers must be accountable for the frauds, failures and controversies of the brands they endorse? While it is impossible to be fully ...
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First Published: Sun, February 18 2018. 21:27 IST
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