By A Correspondent

Alternative Learning Systems has appointed Bang in the Middle as its creative agency. The agency has been mandated to partner ALS in its future growth strategy. Bang in the Middle will work closely with ALS across its creative for mainline and digital medium.

Said Naresh Gupta, Managing Partner, Bang in the Middle: “ALS has set a very ambitious growth plan and we have started work on the new charter of ALS. They are nimble fast moving brand it’s interesting to work on pedagogy driven brand.”