By A Correspondent

Triton Communications has launched ZtoA Marketing Solutions with Preeti Sawarkar as its CEO. The new agency will address the demands for effective and creative solutions for BTL, Rural Marketing Communications and Events,

Preeti Sawarkar

Commenting on the launch, Sawarkar said: “The market needs innovation. Traditional practices find no place in challenging times like these. As the name suggest, ZtoA is a reverse way of solutions thinking. It is a bottom up approach of thinking, moving away from conventional mediums to innovation. The key services provided by ZtoA will include Activations, Rural Communications, Retail and Events.”

Said Ali Merchant, Founder Director of Triton on the setting up of ZtoA: “We are happy to have Preeti Sawarkar lead the business as CEO.  She possesses 16 years of rich industry experience and we are certain that she is fully equipped to take this business vertical to the next level, providing relevant and cost effective solutions to our current clients and also a host of new clients we look forward to serving in this space.”