As a proud singleton points out that Valentine's Day sucks and is really a conspiracy thought up by the market forces and people hooked to gratifications of their mean mind treat single like second class citizens.

"In response to the huge push by retailers for us to buy all of their candy, flowers and greeting cards, February 15 has been declared Singles Awareness Day! This is the day that all of the single people can proudly stand up and show that it is OKAY to be single!" declares 'www.singlesawareness.com' web site. With a break from commercialism and to honour one's single existence, the support for SAD is growing every year, claims the web site.

The observant of SAD go by the "I love me" and live a life of honour and contribution to society. It is to acclaim that being single is a blessing and a great reason to live a life with freedom and self-development.

The colour for celebration of SAD is green in contrast to red reserved for the romantic couples. At many places around the world single people gather to commiserate their happy single status on February 15.

"I'm not a fan of Valentine's Day," writes lyricist Lenore Diane in her poem 'Cupid Rhymes with Stupid'. And, there are many in the world who are proud of their single status and assert that one may not necessarily be in relationship to enjoy life.

Here are some pertinent quotes which proud single people love.

• A kiss may ruin a human life. — Oscar Wilde
• Being single is pretty good. It's a nice sense of irresponsibility. - Michael Douglas
• I'm single because I was born that way. - Mae West
• Love is a trap. When it appears, we see only its light, not its shadows. — Paulo Coelho
• Some people are settling down, some people are settling and some people refuse to settle for anything less than butterflies. - Carrie Bradshaw
• The last thing you want to get addicted to is someone. — Aruho Marvin
• You can't buy love, but you can pay heavily for it. — Henry Youngman