The average temperature Pyeongchang right now is 23° F (-5 °C), but some athletes still thought it the perfect time for a spot of... beach volleyball?

On Valentine's Day, a snow volleyball match took place outside the Austrian Olympic team's lodgings at the Pyeongchang Winter Olympics.

According to Reuters, Wednesday's exhibition match, which featured volleyball players from South Korea, Austria, China, Brazil and Serbia was meant to showcase a sport hoped by organisers to be added to the Winter Olympics. Beach volleyball has been included in the Summer Olympics since Atlanta 1996.

“We can show the world it’s possible,” Brazilian beach volleyball player and gold medallist Emanuel Rego told Reuters. "It doesn’t matter if it’s a little bit cold or a little bit hot, you can play volleyball anywhere."

Quite a crowd turned up to the exhibition match, getting into the spirit of things by having a go themselves.

Could happen? With the first ever Snow Volleyball European Championships coming up in March, the campaign could gain some traction.