By A Correspondent

Facebook has launched its first integrated marketing campaign titled ‘Live What You Love’. For the campaign, it has partnered with Wieden+Kennedy Amsterdam, to uncover commonalities in which the community is using Facebook and how the platform enables them to expand their lives and interests by connecting them to like-minded people, by surfacing the latest updates and information about their interests, or by providing a platform where they can explore and be more.

Rolling out across TV, print, outdoor, cinema and online, including Facebook, the campaign, notes a communique, brings to life stories of people who are passionate, optimistic and constantly looking for ways to be better at their individual interest areas. The four films, out of which two are out – Sunny and Neha, depict unique stories of people doing extraordinary things that you wouldn’t normally associate with their archetypes. Similarly, the campaign idea when extended to the print and OOH executions, shows how diverse people and communities leverage Facebook to explore their passions.