"I think, if you tell me that you do not know how to wear a saree, I would say shame on you. It's a part of your culture, (you) need to stand up for it," he said.



"Women and men are trying very hard to be something that they are not. Your clothing should be a part of who you are and connect you to your roots," the designer further added.

However, his 'shame on you' remark created a furore on the internet with many lashing out at the designer for stereotyping women.

"Maybe fewer young women are not wearing sarees because you're selling 'em for 80K bro,” tweeted AIB comedian Tanmay Bhatt.

Maybe fewer young women are not wearing sarees because you're selling em for 80K bro pic.twitter.com/atGail8ehq

— Tanmay Bhat (@thetanmay) February 12, 2018

"Not sure if I should say this, but I suspect, most women who wear those humongously priced Sabyasachi sarees probably have 5 wardrobe assistants to help them put it on right," tweeted writer Sandip Ghose.

Many Tweeple pointed out that men in powerful positions are making statements that reinforce patriarchy and expose the feudal mindset recently.

“First they shame women for drinking beer, laughing too loud, studying too much and now for not knowing how to wear a saree? Dude go back to designing stuff for the crooked millionaires and not do anything for the country! #Sabyasachi” tweeted another.

Oh sure. One more man telling women what they should and should not be doing.
Why is upholding “Culture” always the woman’s responsibility?#WhatWomenWant is #FreedomOfChoice#Sabyasachi#Saree#ShameOnYou#WomenWhoCantWearASareehttps://t.co/aRpOyYojQS

— Ishita Garg (@IshitaGarg12) February 12, 2018

“One more man trying to tell us, women, how we're supposed to live, how we deserved to be ashamed, and what our culture is supposed to be. Shame on me, I can't wear a saree all by myself,” lambasted a Twitterati.