McCann roped in to brand Uttar Pradesh as tourism hub 

The Uttar Pradesh government will soon come out with a new tourism policy. Also, the Indian subsidiary of global marketing company McCann Erickson has been roped in to brand the state as a tourism destination, said minister for tourism Rita Bahuguna Joshi on Monday.

She said McCann India, with eminent lyricist and writer Prasoon Joshi as its CEO, had already begun work with a tagline “UP nahin dekha toh India nahin dekha”.

Joshi was replying to a question of Congress member Aradhana Mishra during question hour in the state assembly.

She said the state government was implementing the Centre’s Prasada Yojana and Swadesh Darshan Yojana, including the Ramayan Circuit, Buddhist Circuit, Krishna Circuit and Spiritual Circuit to develop infrastructure facilities for the tourists. She said the government had been able to get Rs 500 crore under “Prasada’ scheme of the centre to give a boost to spiritual and religious tourism. 

Replying to a supplementary from Congress Legislature Party leader Ajay Kumar Lallu, she said the state government had signed MoUs with different organisations to provide air connectivity to 15 divisions of state.

She said the state tourism department had reached an understanding with the Forest department to promote wildlife tourism and Dudhwa National Park would also be connected by air service.

Joshi said for the first time the state government was a partner in Surajkund Mela in Haryana that chief minister Yogi Adityhanath inaugurated recently.