(MENAFN Editorial) TOKYO, Feb. 12, 2018 /PRNewswire/ -- BPTN (Bit Public Talent Network) chain, the first platform unlocking celebrity value through blockchain technology, has launched a global tour to promote its groundbreaking new platform to celebrities, agents, marketing professionals, and other entertainment industry professionals in key entertainment markets around the world.

Today, the company held the second event of the tour in Tokyo, Japan, which was attended by representatives of top Japanese investors, blockchain enthusiasts, representatives of leading talent agencies and a number of local media outlets.

Converting Celebrity into Currency

BPTN chain is a next-generation blockchain-based platform designed to harness the openness and transparency of blockchain technology to unlock the intangible value of celebrities' fame and fanbase.

One of the primary challenges facing the entertainment industry today is that it is impossible to accurately calculate the tangible value of an individual celebrity. Traditional metrics such as media mentions or social media interactions are easily manipulated through advertising and promotions. This makes it hard to assess the true number of fans that a celebrity has or how keen those fans are. This in turn makes it difficult for the celebrity to unlock the economic opportunity presented by their celebrity - advertisers and sponsors are reluctant to invest in these stars if they can't accurately assess ROI, while fans have no immediate opportunity to "invest" in the success of their favourite acts.

The BPTN chain changes all of this by providing a platform where celebrities can create and issue their own digital tokens anchored to BPTN's own currency, BPTN coin. These tokens can be traded publicly and transparently by the celebrity's fans or by interested investors, creating an easy and transparent metric to quantify celebrity following and value. In turn, the tokens can then be used for offline transactions - for example allowing fans to purchase merchandise or ticket sales.

At today's event in Tokyo, the company also unveiled plans for future iterations of the platform which will connect offline businesses like banks, automakers, restaurant chains, and fashion brands with celebrities, enabling the celebrities' fans to purchase products directly on the platform or in offline stores using their virtual tokens.

Kai Law, CEO of BPTN chain, said:

"Our goal for BPTN chain is to help celebrities maximize the true value of their fame, and provide a platform for the entire entertainment industry to benefit from this. The platform is designed to give celebrities the power to issue their own tradable currencies, and to use these currencies not only as a means to measure their popularity but also to support offline transactions. We see this as an ideal solution for celebrities in many areas, particularly new and emerging sectors such as live streaming celebrities or online authors who have limited access to traditional value-generating opportunities like advertising."

Ambitious Plans for Development

BPTN chain aims to launch its first celebrity-backed coins in H2 2018, and to have more than 100 celebrities active on the platform by the end of the year. As liquidity on the platform increases, the company intends to explore other financial products based on the BPTN chain model, including futures and derivatives, that will provide further opportunities for celebrities to unlock the value of their fame.

BPTN chain has already unveiled two new celebrities who are joining the platform and will issue their own tokens anchored to BPTN's core currency, BPTN Coin. Li Xiaomu is one of the most popular Chinese celebrities in Japan, and Yasumasa Yonehara, is a renowned Japanese photographer.

By late 2019, the company aims to open the platform up to the broader community, allowing anyone to create and trade their own tokens anchored to BPTN coin.

Leading Japanese Talent Agency Joins BPTN Team

BPTN chain also announced that it has signed partnerships with Indigo Galaxy to provide BPTN-based services to the agency's roster of celebrities. Indigo Galaxy, established by postgraduate students in Keio University in Japan in 2013, represents hundreds of singers and actors in the Japanese market, helping them with promotion, advertising, and fanbase development.

To date, BPTN chain has garnered support from leading investors including Xinhuachuang Capital, Manzi Fund and Zhengshi Capital.

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