By A Correspondent

Hero MotoCorp Ltd is title sponsor of the T20 tri-nation Nidahas Trophy tournament.To be held in Sri Lanka from March 6-18, the series is being organised to celebrate the country’s 70 years of independence.

The tournament will feature three teams from the subcontinent – India, Bangladesh and hosts Sri Lanka. The Trophy will be played at the R Premadasa Stadium in Colombo and will be called Hero Nidahas Trophy 2018.

Speaking about the association, Pawan Munjal Chairman, MD and CEO, Hero MotoCorp said: “Cricket continues to be one of the most popular sports in Sri Lanka and we are glad to extend our association with Sri Lanka Cricket. Hero MotoCorp is a youthful brand and has been associated with a variety of sports for over two decades now. This partnership will further enhance Hero’s brand entrenchment in Sri Lanka, which is an important global market for us. I look forward to yet another successful and exciting tournament ahead and wish all the teams the very best of luck.”

Expressing excitement about the association, Jerome Lee Jayaratne, Chief Operating Officer, Sri Lanka Cricket said: “Hero as a brand has carved its niche and legacy in the market. We are extremely glad to have them as the Title sponsor and look forward to an enriching affiliation for both stakeholders.”