Unilever threatens to cut back online ads over 'toxic' content

Monday, 12 February 2018 (15 hours ago)
Unilever threatens to cut back online ads over 'toxic' content

LONDON/FRANKFURT (Reuters) - Unilever , one of the world's biggest spenders on advertising, has threatened to pull ads from digital platforms such as Facebook and Google if they "create division" in society or fail to protect children.

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News video: Unilever Threatens to Pull Ads to Clean up Internet

▶ Unilever Threatens to Pull Ads to Clean up Internet 00:56

Unilever Threatens to Pull Ads to Clean up Internet The consumer good giant threatened to pull investment from Facebook and Google. Unilever said they will remove their ads unless digital platforms remove content that isn't transparent and fails to protect children. Unilever, as a trusted advertiser,...