Parkmobile integrates programmatic radio into mobile ad strategy

Parkmobile will be integrating programmatic radio into its mobile advertising strategy, together with mobile media bureau MobPro. Parkmobile will use mobile programmatic radio through a technical link between Triton and MobPro. Triton is the audio-first SSP through which OMX, the digital branch of OMS and representative of the more than 35 digital audio platforms, offers its radio inventory programmatic.

In contrast to standard radio spots, mobile programmatic radio enable users to better control brand impact in terms of contact frequency. Programmatic radio purchasing takes place via MobPro's DSP. The DSP is linked to all publishers with a Dutch reach who offer programmatic mobile advertising spaces.