With 2018 being celebrated as ‘Year of Tourism in India and Russia’, the Kerala Travel Mart 2018 (KTM) to be held here in September will have Eurasia beauty queen Yana Filippova as its goodwill ambassador for Russia.
Ms. Filippova accepted the KTM Society’s invitation to endorse the ‘country of focus’ of the flagship tourism event that is held every two years to showcase Kerala’s tourism products.
With the presence of Ms. Filippova, KTM 2018 expects active participation of Russian buyers, travel writers, and journalists. Along with numerous other countries, Russia will be a big market for tourism industry in Kerala, said KTM Society president Baby Mathew at a press conference here on Friday.
“With Ms. Filippova as goodwill ambassador, we expect more participation from Russia for the event. We are hoping for a record number of registrations this year. We can also expect more tourist arrivals from Russia to Kerala in the coming years,” Mr. Mathew said.
KTM 2018 inauguration is on September 27, coinciding with World Tourism Day, followed by three days of business- to- business meetings between sellers of Kerala’s tourism products and buyers from India and abroad.
