Pro Wrestling becomes most popular league after cricket

ANI  |  New Delhi [India] 

The third edition of the League 3 (PWL 3) proved to be an unprecedented hit as it became the most popular league in the country after

The PWL 3 reached over 85 crore viewers across in over 36 hrs.

According to the latest BARC ratings, PWL 3 has outshone the Pro Kabaddi League-V by an impressive nine percent in and by a phenomenal 47 percent in Hindi-speaking markets.

Speaking about the impressive television numbers, Kartikeya Sharma, founder and promoter of ProSportify, said, "like have not got the attention that get in The latest BARC Ratings are proof that there is huge viewership for such sports, especially wrestling, if it's packaged properly."

"Even more heartening for us lovers is that people are enthusiastically watching other too, like wrestling, kabaddi, and It is not just very any longer in the country and that is very significant as it will eventually help become a multi-sport viewing nation," he added.

expressed happiness at the grand success of PWL 3. "We are extremely happy that PWL Season 3 secured the best ratings among ongoing leagues in the country and taken to a level that is second only to cricket," he said.

The League (PWL) was launched in 2015 with the aim of reviving the popular Indian sport of 'kushti' (wrestling), tapping the enormous talent for the sport hidden away in remote corners of the country and re-introducing in in a new and modern avatar.

The third season saw top wrestlers from as many as 17 countries participate in the league.

It also provided a great platform for India's young and talented players compete and learn in close quarters from Olympic and World champions.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Sat, February 10 2018. 18:24 IST