Chennai Super Kings (CSK) has signed with The Muthoot Group, one of India’s leading business conglomerates, as its Principal Team Partner ahead of the eleventh edition of the Indian Premier League (IPL).
As a part of this association, all CSK player jerseys will carry the Muthoot Group’s logo at the front. The company has inked a three-year deal with CSK.
Speaking on the occasion, The Muthoot Groups’s deputy managing director Alexander George said, “Cricket is one of the popular and most watched sports in India. With the IPL completing 10 years, it has got bigger and better with each year.
“We have always been in the forefront in sports promotion and celebrate sportsmanship as we have done with several other sports disciplines in the past like football (through Indian Super League), kabaddi (through Pro-Kabaddi League) and also partnered with IPL previously (with Delhi Daredevils for four years).
“It gives us immense pleasure to be associated with Chennai Super Kings being led by a legendary captain in M.S. Dhoni. This association will help us engage with cricket fans across the nation irrespective of which team they support.”
CSK’s CEO K.S. Viswanathan said, “We are proud to be associated with The Muthoot Group which is known for its uncompromising values and trust for over 130 years. With its wide network of 4500+ branches pan India, our association with The Muthoot Group will definitely boost the popularity of our brand.
“It is even more overwhelming that The Muthoot Group and its flagship company Muthoot Finance has a dominating presence across Tamil Nadu with 900+ branches.”