Chennai: The financial solution is made accessible through an android application called ‘FREE Life Insurance powered by SureBüddy’. Casparus Jacobus Hendrik Kromhout, MDCEO, Shriram Life Insurance Company Ltd said, “We aim to bring people into the safety net of life insurance by means of this initiative which has the potential to reshape the insurance landscape in the country. Believing in the group’s philosophy of financial inclusion by serving the underserved, digitisation will give an impetus to the primary intention of reaching out and bringing a positive change in the lives of these people, while adhering to the highest standards of customer service.”