ENGLEWOOD CLIFFS, N.J., Feb. 9: Unilever's deodorant portfolio - the global leader in deodorants and antiperspirants - has partnered with Savers, a global thrift retailer, to inform people about the issue of clothing waste.
The campaign encourages people to recycle their clothing instead of throwing it out. Many people dispose of clothing because it is stained, in fact, 300 million pieces of clothing are tossed out by millennials over a lifetime due to white marks or yellow stainsii. Unilever's Anti-Marks Antiperspirants provide a potential solution for the three-quarters of people who are not donating clothing because it is torn or stainediii. With Unilever's Anti-Marks Technology, people now can extend the life cycle of their garments with deodorant options that help prevent white marks on dark clothes and the formation of yellow stains on white clothes. The technology is featured across five marquee brands - Degree Men, Degree Women, Dove, Dove Men+Care and AXE.
"Unilever's Anti-Marks Technology helps people protect their clothes by preventing white marks and yellow stains - a contributing factor to why so much clothing is thrown out," said Dawn Hedgepeth, Unilever's Senior Director, U.S. Deodorants and Men's Grooming. "Unilever's deodorant portfolio is excited to be partnering with Savers, a company that is dedicated to keeping clothing in the reuse cycle - which helps both people and the planet."
To kick- off the campaign, the Stain-Less, Waste-Less Installation was unveiled at The Oculus at Westfield World Trade Center in New York City. The Installation, on display February 6 and 7, raises awareness about clothing waste and offers solutions to tackle the problem. The eye-catching Installation features a female mannequin standing twenty-eight feet tall and thirty feet wide in diameter, whose dress is made from repurposed clothing. Throughout the dress, there are statistics about the issue of clothing waste as well as steps people can take to extend the life of your clothing. The Installation was designed and created by Electric Coffin, a multi-disciplinary studio who uses art and design as filters to engage, excite, and craft inspired experiences. On-site are collection areas where clothing can be dropped-off and Unilever will be recycling the clothes to a local New York nonprofit organization.
"Considering the impact of textile waste on the environment, taking steps to extend the life of our clothing can make a huge difference," said Tony Shumpert, Savers' Vice President of Recycling & Reuse. "Our partnership with Unilever's deodorant portfolio for this edition of the I Give a Sh!rt campaign allows us to continue to raise awareness around the importance of developing solutions that keep clothing in the reuse cycle—and out of the garbage bin."
