Gallery: First look at Lufthansa's new branding
Feb 8, 2018-
A Boeing 747-8I in the new livery sits in front of an Airbus A380 with the old color scheme at Frankfurt airport. By the end of this year, 40 aircraft should be repainted.
Photo:Kurt Hofmann -
Lufthansa unveiled the new livery in front of more than 3,000 guests in Frankfurt and Munich.
Photo:Kurt Hofmann -
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Photo:Kurt Hofmann
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Photo:Kurt Hofmann
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Photo:Kurt Hofmann
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In the cabin, passengers will encounter the modernized design within the crew's uniform in the form of new and often yellow accessories.
Photo:Kurt Hofmann -
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Lufthansa CEO Carsten Spohr said the first five Airbus A380s will be repainted coming winter. In 2018, a Boeing 747-400 will get the new brand image. A new Airbus A350 with the new colors will be delivered in May.
Photo:Kurt Hofmann -
Photo:Kurt Hofmann
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The crane, designed 100 years ago by graphic artist Otto Firle, remains the airline's iconic symbol. In the future, it will be slimmer and fit for the digital world. A thinner ring makes the crane look more elegant, bringing it into the foreground and granting it more space.
Photo:Kurt Hofmann -
On-board articles such as tableware, amenity kits, blankets or pillowcases will carry the new design in future. Around 160 million items will be exchanged over the next two years.
Photo:Lufthansa -
Lufthansa Group unveiled a new branding Feb. 7 on a Boeing 747-8. The new, modernized brand image drops the gray from the underside and engines as well as the yellow circle behind the company’s 100-year-old crane logo on the tail for a purely blue-and-white exterior.