Pandey brothers honoured by IAA

Mumbai : Brothers— Piyush and Prasoon Pandey, were felicitated at the latest edition of the International Advertising Association (IAA) Retrospect and Prospect in Mumbai. This was to honour their latest international recognition and for taking India to a global level.

Piyush and Prasoon, have become the first Asians to receive the Lion of St Mark, the highest honour in the Cannes International Festival of Creativity in the communications industry. Prasoon Pandey said, “Our body of work is deeply-rooted in Indian ethos and from slice of life. It is because we are passionate and love our country. ”

Adding to it, President of IAA, Ramesh Narayan said, “This is a unique event where an industry leader critiques the year that was, and does some crystal ball gazing into what the year ahead could hold out for the industry. Piyush and Prasoon Pandey are an inspiration for generations. They have made a huge contribution.”

Before the felicitation, Piyush shared a presentation of some outstanding work that has the depth and potential to be adopted by people in our kind of countries. He said that “Celebrities should not be reason for lack of creativity. We must respect the celebrity and work 10 times more on those creatives. Find the nuances of the celebrity and use it.”

Piyush mentioned that digital needs to get creative. “As of now, it is just a medium. We need to learn how to make it happen.” The program included a medley of the favourite ad films made by Piyush and Prasoon in what was named ‘Pandey’s Picks’.

Pradeep Guha, MD, 9X Media, regaled the audience with a quick tour of how the entire Cannes story was born and where it had now reached. It was all about taking Indian advertising global.

IAA Global SVP Srinivasan Swamy said that these were all signs of the great work that has been done by the India Chapter. The occasion was also used to present industry veteran Roger Pereira with the IAA Global Honorary Membership.