By A Correspondent

Havas Media India has bagged the integrated media duties of Muthoot Pappachan Group (MPG), a leading financial services conglomerate along with business ventures in various other domains.

The account size is estimated to be upwards of Rs 50 crore and will be handled out of the Bengaluru and Kochi offices led by Saurabh Jain, Vice President – South, Havas Media India.

Said Sanjeev Shukla, Group Chief Marketing Officer, Muthoot Pappachan Group: “Being a legacy company, it is paramount that we maintain our reputation that has been shaped over decades with high quality practices towards helping ordinary men and women fulfil their dreams, while adopting and preparing ourselves for the next generation. Havas’ agility and consumer-centric approach has made us believe that they are the right partner for us. We hope this partnership takes the brand to newer heights and towards meaningful growth.”

Added Anita Nayyar, CEO, Havas Media Group, India and South Asia: “We are excited to kick start the year with a legacy brand like Muthoot. Being in a highly regulated domain, consumer trust and transparency will be at the core of Muthoot’s marketing strategy. With this win, we have strengthened our operations in the South and are aiming to expand our footprint. We look forward to a meaningful association and to add to the relationship of belief and trust with customers that Muthoot has built since 1887.”