Optimal experience

UC Browser, a flagship product of UCWeb, has announced a new version of its popular browser in India. UC Browser 12.0, is upgraded to support faster video content consumption on mobile, consumes 50 per cent less data and buffers with zero time lag. Registering another major milestone, UC Browser has crossed 130 million monthly active users in India as of January. UC Browser, with a leading market share of over 43 per cent as per StatCounter is the sixth-most downloaded app in India and the only one in the top 10 that is not a social media or entertainment app, according to reports from Mary Meeker and Kleiner Perkins.

Shallia Li, Head of UC Browser (international business department) while addressing the media on her visit to India said, “UCWeb has always been dedicated in making content easily accessible for users, even when they are in limited bandwidth area. With evolving user demands, we are also upgrading our technology. Our data compression technology now provides a ‘No buffering’ video watching experience. Our vision of “Content for everyone, Every Content for One” is making content accessible for users regardless of network infrastructure and mobile hardware type while also personalising and customising the content as per user’s preference.”

Content consumption on UC Browser has been on a steady rise. The browser has witnessed 50 per cent growth in page views on UC Browser’ news feed from second quarter to fourth quarter in both India and Indonesia markets.