Now that the National Australia Bank's venture capital fund has invested in a software automating real estate marketing company, they're planning to launch their predictive data analytics to indicate when mortgage-broking customers are readying to buy or sell a house.
NAB Ventures has led a $5.9 million Series A capital raising by ActivePipe, a Melbourne-based start-up that counts LJ Hooker and Ray White as customers. Real estate venture capital firm PieLab Venture Partners has also invested.
ActivePipe was founded 2½ years ago and is chaired by Martin Dalgleish, a former PBL Media director who also sits on the board of the P2P lender RateSetter. Mr Dalgleish is a partner at Asia Principal Capital, ActivePipe's adviser.
The software allows a big brand to deploy customer-specific communications throughout a network of agents, who then receive data revealing customer intent based on engagement with the content.
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Join us in Bangkok from the 28th of February to the 1st of March for the 22nd Property Portal Watch Conference. The theme for this year is The Future of Online Real Estate Marketing – Getting Closer to the Transaction.
