The Essence of Oman expo- An effort to boost tourism

Published on : Thursday, February 8, 2018

Oman expoOver 100 participants are anticipated to sign up for the latest tourism expo in Oman, which targets to further boost tourism and investment in the Sultanate.

 
The Essence of Oman expo will aim 5 high-potential tourism areas in Oman identified as one of the main points of development in the nation’s Tanfeedh plans for economic diversification.

 
To quote Eva Mulyana, the general manager for Thuriya, the organizers behind the expo, “Oman has a lot of options for tourists, and this is why we are primarily going to target five areas of leisure: adventure, culture and history, and spa and wellness are three of the most important aspects of Oman, and you also have conventional tourists who also come here to relax, in addition to those who come here for marine activities such as deep-sea diving and snorkeling.”

 
Will be held at the Oman Convention and Exhibition Centre from March 12 to 14, the Essence of Oman will collaborate with the Ministry of Tourism and Riyada, Oman’s SME development arm.

 
“We began preparation for this about a year ago, because we realised that Oman has immense potential when it comes to developing tourism,” she added.

 
“There are still some areas that are unfortunately underdeveloped, and if tourists don’t have access to proper facilities – which may be something as simple as toilets by the beach – they will not see Oman as a long-term, viable tourist destination and will then go elsewhere, and this will hurt the economy.”

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