Doritos to make chips that don't crunch for women
Love Doritos, but think they're just too noisy?
It turns out the company that makes the cheesy chips is formulating a new version that's a little quieter.
Indra Nooyi, the CEO of PepsiCo, told WNYC’s Freakonomics last week that Frito-Lay — a subsidiary of the soda giant — would release a “low-crunch” female-friendly version of the tortilla chip because, she claims, women would prefer to eat politely in public.
Men, according to Nooyi, “lick their fingers with great glee” after eating Doritos chips, “and when they reach the bottom of the bag they pour the little broken pieces into their mouth, because they don’t want to lose that taste of the flavor, and the broken chips in the bottom.”