Velorama Colorado, the three-day culture-and-bicycle festival that zoomed through Denver’s River North neighborhood last summer, is readying its return.
The festival will come back to RiNo Aug. 17-19 with new headlining acts, a refined fan experience and, of course, its signature pro cycling race.
Velorama’s inaugural event was beset by administrative snafus. Patrons struggled to enter the festival, and those who signed up to sell wares through its adjoining Denver Flea market found themselves far away from festival’s main attractions.
This year’s festival has been tweaked accordingly, Velorama representative Curtis Hubbard said. The footprint of the festival will be smaller by “more than half” of last year’s event which covered an area that was about seven-by-two-blocks.
“(The changes) are in response to the lessons we learned and our continuing desire to dial in and produce a great event for music fans and cycling fans,” Hubbard said in a phone interview on Monday. “By scaling back the space, it will really be an energetic festival experience. We don’t need to do street closures that we went through last year.”
This year’s event will once again feature a day of Colorado-centric performances, though the festival declined to share lineup information.
Hubbard said headliners and ticket information will be announced “later this month or in early March.” Last year’s Velorama was headlined by Wilco, The New Pornographers and Death Cab for Cutie.
