And with big viewership comes a big price tag. The average price for a 30-second spot during the telecast is around $5 million.
Take a look at the Super Bowl ads that everyone is talking about:
Wendy's beef with McDonald's
#MTNDEWICE just crushed @doritos 💯🌬Team #ICECOLD @mountaindew pic.twitter.com/uIcGcSh0W3
— Missy Elliott (@MissyElliott) February 5, 2018
Michelob Ultra, starring Chris Pratt