Dodge is under fire after using one of Martin Luther King Jr.’s last speeches in an ad for its Ram trucks. Watch:
Keep in mind, however, that the ad was approved by the King estate:
A lot of people mad at Ram Trucks for their #SuperBowl ad. The MLK Estate very tightly controls who gets to use his words and clearly sells these rights for specific uses, so worth redirecting the angst…
— Raju Narisetti (@raju) February 5, 2018
The reaction:
Don't use MLK to sell fucking trucks.That ad turned my stomach @Dodge
— Oliver Willis (@owillis) February 5, 2018
MLK drove a Ram truck?
— Preet Bharara (@PreetBharara) February 5, 2018
Wrong to use MLK’s words to sell trucks. But I was moved by hearing them anyway. It’s the only good sermon most Americans heard today.
— Michael Brendan Dougherty (@michaelbd) February 5, 2018
MLK didn’t say, “I have a dReAM.”
— Don Van Natta Jr. (@DVNJr) February 5, 2018
Dodge for real just used an MLK Jr. speech to show a bunch of white people doing random stuff around trucks so 2018 is going well.
— Whitney McIntosh (@WhitneyM02) February 5, 2018
Using an MLK speech to sell pickup trucks seems just a liiiittle tone deaf, no?
— Jeff Veillette (@JeffVeillette) February 5, 2018
Using MLK Jr. speeches to sell trucks during Black History Month? 😒
— Britt Julious (@britticisms) February 5, 2018
If you thought that MLK/Dodge commercial was bad, just wait until you see the upcoming Carl's Jr. ad starring Gandhi.
— (((Yair Rosenberg))) (@Yair_Rosenberg) February 5, 2018
And Dodge left a bunch of the speech out:
Not totally sure the Dodge RAM ad guys read that whole MLK speech.. https://t.co/QPa16BGv3d pic.twitter.com/3eFVZjb3BB
— Kate Aronoff (@KateAronoff) February 5, 2018
Oof.
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