PepsiCo has struck gold with this year's Super Bowl ad for two of its best-known brands, Doritos and Mountain Dew.
The commercial, which shows Game of Thrones actor P eter Dinklage and rapper Busta Rhymes teaming up in a singing battle against actor Morgan Freeman and rapper Missy Elliot, has more than 10 million views online and is the most shared ad on social media, according to iSpotTV .
NBC is reportedly charging $5 million per 30 seconds of commercial showing time, which means that Pepsi Co would have spent around $10 million on this minute-long ad.
But it's a stroke of genius: by
The ad also represents a comeback from Pepsi's disastrous Kendall Jenner commercial in April 2017, which showed the model giving Pepsi to police and protesters amid a national controversy over police brutality . Pepsi pulled the ad.
Here's the full Super Bowl ad:
#AdBowl
's over, folks.
@Doritos
hoists this year's trophy, hands down.
#SuperBowl
https://t.co/u96zZdnON1
- Dino Baskovic, Clinker of Mugs (@ProfessorDino)
February 4, 2018