In the context of the world being online, the digital marketing and social media is spreading its tentacles in every field and in the lives of every individual. The marketing campaign in the digital platform is getting professional and demands strategies. Digital Marketing demands sound theoretical knowledge with a high level of practical application. 

Hence, it is important to learn thoroughly about online communication resources and develop strategies to result in maximum effect. Digital Marketing is gaining its importance as the backbone of a global market. With the global Internet community rising to over 3.74 billion and still growing in a steady phase, the customers of online purchase is growing upwards. Amazon is already tipped to be the top company pushing behind Google, Facebook and Apple. There are also other online sellers who are making it big. 

Selling online has become a dream of every entrepreneur, no matter how big or small. This has led to a massive growth in the digital media marketing industry and the requirement for trained professionals with knowledge and experience is intensifying. The projected growth potential in India in digital marketing has created the need for trained professionals and the young professionals wishing to join the bandwagon are seeking courses to specialize in the field. 

The field of study is quite broad and comprises disciplines that include Advertising, Search Engine Marketing and Optimization, Social Media Marketing, Email Marketing, Mobile Marketing and the like. There are courses available in Digital Marketing online and classroom in various institutes in India. Some B-Schools are also offering as Executive Programmes and Management Development Programmes on Digital Marketing. 

Digital Academy India, Market Motive, Digital Vidya, NIIT, Edukart, Internet and Mobile Research Institute (IMRI), Webnext Solutions, Learning Catalyst, Institute of Digital Marketing (IDM), Google Digital Marketing Course are some of the known centres of learning. They are engaged giving six months to 2 years degree covering the aforesaid subjects.  Digital Marketing too like many other technical fields, qualifying or completing courses alone does not ensure that someone is an expert. One maximizes the learning with hands-on and on-the-job experience.

The following are the additional good reasons to pursue a career in digital marketing. There are over a million jobs to take home. Digital Marketing professionals command a high salary compared to similar industries. India is tipped to come close to 600 million smart phone users by 2018. With 3.7 billion Internet users, 49.7% of world’s population is online. India has close to 500 million Internet users. Until some years ago, India took over 10 years to move from 10 million to 100 million Internet users but it took only 3 years to reach 100 million to 200 million. 

The growth is phenomenal. India ranks 2nd largest Facebook users. These are signs that digital marketing is bound to scale up. As a result, the Indian E-commerce industry is set to cross 50 billion US dollars in the current year. 

The job profile includes digital marketing executive, digital marketing specialist, digital marketing manager/team leader, digital marketing analyst, and Head of digital marketing. Apart from technical skills, one is expected to develop creativity, analytical ability, communication skills, learn newer trends, multitasking and networking. It is an industry that is constantly changing and only those adapting to change survive.