AP
This photo provided by PepsiCo shows Morgan Freeman in a scene from the company's Mountain Dew Ice Super Bowl spot. For the 2018 Super Bowl, marketers are paying more than $5 million per 30-second spot to capture the attention of more than 110 million viewers. (PepsiCo via AP)
- HONS
This photo provided by PepsiCo shows Peter Dinklage and Morgan Freeman in a scene from the company's linked Doritos Blaze and Mountain Dew Ice Super Bowl spots. For the 2018 Super Bowl, marketers are paying more than $5 million per 30-second spot to capture the attention of more than 110 million viewers. (PepsiCo via AP)
- HONS
This image released by Anheuser-Busch shows actor Chris Pratt in a scene from a Michelob Ultra commercial. Pratt, the star of the "Jurassic World" and "Guardians of the Galaxy" film franchises, will make his advertising debut on Super Bowl Sunday, Feb. 4, 2018, in a pair of commercials for the light beer. (Anheuser-Busch via AP)
- HONS
This photo provided by PepsiCo shows Peter Dinklage in a scene from the company's Doritos Blaze Super Bowl spot. For the 2018 Super Bowl, marketers are paying more than $5 million per 30-second spot to capture the attention of more than 110 million viewers. (PepsiCo via AP)
- HONS
This image released by Anheuser-Busch shows actor Chris Pratt in a scene from a Michelob Ultra commercial. Pratt, the star of the "Jurassic World" and "Guardians of the Galaxy" film franchises, will make his advertising debut on Super Bowl Sunday, Feb. 4, 2018, in a pair of commercials for the light beer. (Anheuser-Busch via AP)
- HONS
This image released by Anheuser-Busch shows actor Chris Pratt in a scene from a Michelob Ultra commercial. Pratt, the star of the "Jurassic World" and "Guardians of the Galaxy" film franchises, will make his advertising debut on Super Bowl Sunday, Feb. 4, 2018, in a pair of commercials for the light beer. (Anheuser-Busch via AP)
- HONS