As Future Group evolved over the years beyond mass appeal to cater to niche segments thus helping the prominent player to engage with young customers in newer retail format stores, colour bleeding stains emerged as a major concern within home care. Future Consumer Limited (FCL), the FMCG arm of the conglomerate, has now launched a brand called Prim that aims to introduce smart products to take care of such concerns and make life convenient for a millennial audience.
FCL, which has been in existence for two years, is focused more on home and personal care this year. Its nine brands ...
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First Published: Sun, February 04 2018. 22:55 IST
