Tom Brady's New England Patriots will tonight take on the Philadelphia Eagles for Super Bowl 52.
And before they line up at the US Bank Stadium, we revealed how AI may replace human coaches because they'll offer better tactical plays.
But AI engineer, Dr Ian Pearson, believes the NFL is likely to attempt to ban the technology being used live during games.
The ability of a robot coach to analyse on-field data, probabilities and key details better than a human could will offer a team a drastic advantage, he claims.
Even if coaches don't have access to the AI during the game, they could still be contacted by someone who has.
So to stop this happening, the founder of Futurizon – a site dedicated to future technology – believes the sport may seek to ban mobiles and radio signals.
Dr Pearson told Daily Star Online: "I don't think they'd be able to ban it for use in training, you have to separate what you can use in training, and what you can use on the field.
"You can police that (AI interference), you can check radio signals and stuff.
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"Same on a gameshow, some guy goes on Who Wants to Be a Millionaire you have to make sure that they haven't got any signalling system, they haven't got a mobile phone in their pocket.
"They have to protect the game, but you could easily do that, you could put radio blockers which would stop signals from getting to people's phones.
"Or you have rules, if someone is found to be using one, then they are blocked from playing again or being a manager again for months or years."
Dr Pearson, 57, added that the AI system would likely simulate plays against how the opposition were performing that day.
And it could do this better than a human coach, he claims, because it could remember billions of details when a person might only manage 30.
The former rocket scientist added: "I think it's very likely the AI might simulate plays that might work, against how the competition typically plays.
"Look at the video of hundreds of previous games they have been involved in, and how they normally behave, does this player run like hell, does he get tired after 50 metres?
"All of that can be simulated so you can run through millions of pretend games, in which ones perform best.
"That's actually how you do simulations in a lot of industries. They call it Monte Carlo simulation. You end up with statistical advice."
In a previous interview with Daily Star Online, Dr Pearson said the technology to design AI better at coaching is already here.
But he said it would take a lengthily process to manufacture, and would require training up.