SAN FRANCISCO, Feb. 2: Metromile, the leader in pay-per-mile car insurance in the U.S., launched its first-ever Super Bowl spot targeting low-mileage drivers in the Pacific Northwest. The ad, "Dear Portland," will air during the last time slot before the Super Bowl LII halftime show.
Metromile is the obvious choice for the 78 percent1 of Portland's daily commuters who use TriMet instead of driving. The pay-per-mile model is designed to meet the needs of low mileage drivers, no matter how they drive.
"We're returning to our roots by running our ad in Portland, the birthplace of pay-per-mile insurance in the U.S. and home to our first customer," said James Moorhead, COO for Metromile. "We've proven the pay-per-mile insurance model offers sizeable savings to low mileage drivers and we're excited to continue building that momentum with a focused spotlight during the big game."
Developed in-house by Metromile's creative and marketing teams, the 60-second television commercial showcases the pay-per-mile model as the best way for low mileage drivers to get full coverage car insurance at a fraction of the price. As part of a larger regional push, the brand has also committed to running "Dear Washington," an alternative version of the spot, in the Seattle TV market. To see all of Metromile's potential Super Bowl advertisements, visit the brand's YouTube channel.
The brand highlighted their local advertising efforts this week with an open-letter that petitioned national and regional media to include localized Super Bowl advertisements in their annual ad rankings.
