Mumbai January 18, 2018
Mahindra and Mahindra Ltd, the leader in the Indian pick-up segment, is offering two unprecedented, industry first guarantees on its Bolero Pik-Up range. The set of assured buyback value and free maintenance guarantees will enable Bolero Pik-Up customers to improve their earning potential by assuring the resale value of their vehicles and reducing both maintenance cost and downtime.
‘India ke No. 1 Pick Up Ka Vaada’, offers minimum Rs 4 lakhs as buyback value after four years, which is an industry first assured buyback value which will ensure the return on investment through committed resale value on the strength of the Bolero Pik-Up brand. Thus, it protects the customer’s interest by reducing the total ownership cost and increasing the profitability over a four-year lifecycle.
The guarantee also offers free maintenance for two years. This guarantee ensures that customer expenses for “Periodic Maintenance Schedule” is nil for a period of two years which translates into higher savings for customers. This, in turn, reduces both maintenance cost and improves earnings.
In addition to the above, the company is also offering a service guarantee within two hours, with the promise of Rs 750 cash back in case of any delay. The higher uptime will allow customers to earn more money and save time. Further, the bumper-to-bumper standard warranty has been increased from one year to two years/ 1 lakh kms. This will ensure complete peace of mind for customers by reducing maintenance cost and downtime.
Speaking on this first of its kind guarantee in the pick-up segment, Veejay Ram Nakra, Chief Sales & Marketing, Automotive Division, Mahindra & Mahindra Ltd said, “As the leaders in the pick-up segment for over 15 years, it has always been our endeavour to enhance our customer value proposition. Today, we are set to raise the bar further through a set of disruptive and unprecedented after-sales guarantees in our flagship Bolero Pik-Up brands, through ‘India’s No 1 Pick-up ka Vaada’. These guarantees will enable our customers to get the best out of the investment made, reduce the cost of maintenance and improve the earning potential on our Bolero Pik-Up range.”