Apple sold fewer iPhones in the holiday quarter than it did a year earlier, a fact that in the past would have spooked investors and worried the company's fans. But not this time around. That's because even though it sold fewer phones, it made a lot more money off them.

Boosted by sales of the company's new flagship, the iPhone X, which starts at $1,000, the average price consumers paid for Apple's smartphones jumped through the roof in the period. As seen in this chart from Statista , which is based on Apple's data, the average price consumers are paying for iPhones has been on a steady incline - as has Apple's smartphone revenue.

BI Graphics/Samantha Lee

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