(MENAFN Editorial) How was Miamo born?

"Like all things successful, I can say that apparently it was born by chance. Miamo is a cosmeceutical brand for all phases of skin life. My sister is a pharmacist, like my mother, and she specializes with international anti-aging studies. I studied economics and management. We are a very close family and we have always used to talk together, each one of our own things, comparing ourselves as in a round table where ideas come out. From a more in-depth discussion, we understood that my entrepreneurial spirit, my ability to plan and promote, combined with my sister's scientific knowledge and the experience of my father and mother, could have given birth to something extraordinary."

In a world made up of companies where it is difficult to identify a soul, you have more souls that coexist and dialogue. What is the secret of an agreement that moves from the family to the business?

"Respect. This has been taught to us by our parents who remain the strongest models of reference. Respect first of all the roles: nobody prevails the other. We can sometimes have different ideas, but there is a profound esteem and awareness of the meaning of each one of us and our collaborators in the overall vision of our company."

After Miamo Nutraiuvens was born. A rib?

"It seemed right to reason how the organism reasons. To what we give our skin from the outside through serums, creams, masks, products for cleansing and for the treatment of skin diseases, or anti age, we have associated lines of supplements to complete their effects."

Live a lot in Milan, Rome, and you're always traveling in the capitals of the world, but your base remains Naples. Logistically chosen, perhaps not very strategic. How do you explain it?

"Naples is energy, health and, as far as I'm concerned, family. If on the one hand it is a sacrifice to always live with a suitcase - because, for example, if I lived in Milan the connections would be easier - on the other hand it is true that for me Naples is the cradle of ideas, it is root. Cities and the influence of an international culture certainly play a role, but I would lie if I said that the most winning ideas were not born here."

How do you see Miamo's future in 10 years?

"When my sister and I think about our company, we are always oriented towards our customers. So I tell you how we see them: maybe with 10 years more on the shoulders, but with 10 years less on the face!"

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Contact Person: GIOVANNI D'ANTONIO
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