The 2018 Super Bowl is almost here!
Many non-football fans watch the annual NFL championship for the commercials—well, and the performers (this year we have Justin Timberlake and Pink!), so we're giving you a sneak peek at the ads.
Squarespace: The company is running a 30-second Super Bowl commercial featuring Keanu Reeves, who in 2015, launched his own motorcycle company, Arch Motorcycle, using the platform. In the ad, he surfs on a motorcycle on a desert highway as Will Powers' 1983 song "Adventures in Success" plays.
The actor will also be featured in other ads for the company.
Pepsi: Supermodel Cindy Crawford and her model son Presley Gerber appear in a throwback ad that features footage of past commercials starring Britney Spears and Michael Jackson.
Tide: Terry Bradshaw returns for another campaign, while David Harbour, Stranger Things' Chief Jim Hopper, makes his debut. No Tide pods were consumed during the making of the commercial.
Michelob Ultra: Beer? Good. Chris Pratt? Good.
M&M's: Danny DeVito, we love your work!
Groupon Ad: Girls Trip actress Tiffany Haddish is a big fan of the company and was made its new celebrity spokesperson.
"I remember when I found out that I was doing the Super Bowl commercial for Groupon, I was so super excited that I did the 'Na Na' dance for like five minutes and then I immediately got my notebook out and started writing down all these ideas I had for the commercial and then I start talking to the guys and they are like, 'Ummm, Tiffany those are great ideas, but we already have it all planned out,'" Haddish told E! News exclusively.
Doritos and Mountain Dew: Morgan Freeman and Game of Thrones star Peter Dinklage lip-sync to Missy Elliott and Busta Rhymes to promote Doritos' new, spicy Blaze chips and Mountain Dew's clear Ice drink. Both brands are owned by PepsiCo. A teaser video was released on January 17.
Stella Artois and Water.org: In this commercial, which encourages consumers to "make their Super Bowl Party matter" by stocking up on the Belgian brew, Matt Damon plugs his non-profit organization, which he co-founded and which promotes clean water initiatives for developing countries.
Alexa: Cardi B, Anthony Hopkins, Gordon Ramsay and Rebel Wilson star in this ad for Amazon's popular device.
Pringles: Bill Hader showcases his amazement at the different varieties of chips...but really, nobody asked you, Kevin.
Jack in the Box: It's a Martha Stewart-Jack face-off!
2018 Winter Olympics: Champion alpine ski racer Lindsey Vonn is "ready to set the world on fire."
Coca-Cola: This commercial, titled "The Wonder of Us," kicks off the brand's new marketing platform, "A Coke for Everyone."
Lexus and Black Panther: The car company is running a spot titled "Long Live the King" tied to Marvel's new superhero movie, starring Chadwick Boseman as Black Panther/King T'Challa and Letitia Wright as his sister Shuri.
PETA: Actor and animal activist James Cromwell plays a priest in the commercial, which is titled "Redemption."
Kraft: The brand began running a "Family Greatly" campaign in December that features real families and is planning the same approach for its first Super Bowl ad, AdAge.com reported.
Bud Light: The third and final ad from the brand's "Dilly, Dilly" campaign will air during the game, AdWeek.com says.
Budweister: The commercial includes a cover of Ben E. King's "Stand By Me."
Avocados from Mexico: In a teaser, Chris Elliott says, "I don't know who you are, but you deserve more: more beauty, more joy, and more Avocados From Mexico on more things...spread avocados on everything."
Skittles: The brand will have a 60-second commercial during the Super Bowl but it won't air to all viewers during the game. Instead, a teenager from Canoga Park, California will be the only one to see it first and viewers can watch his reaction to it via a livestream on Skittles' Facebook page.David Schwimmer appears in teaser videos.
Super Bowl LII, which sees the New England Patriots take on the Philadelphia Eagles, will air live on NBC from the U.S. Bank Stadium in Minneapolis, Minnesota, on February 4.
—Additional reporting by Alessandra Mortellaro