SHARJAH: The Sharjah Commerce and Tourism Development Authority (SCTDA) is all geared up for the upcoming 4th South Asia Travel and Tourism Exchange (SATTE), South Asia’s leading travel trade show, in New Delhi, India where it will showcase the emirate’s best tourist spots, popular leisure activities, and unique culture and traditions. SATTE will take place from January 31 to February 2, 2018 at the Pragati Maidan centre and is expected to draw 12,000 visitors worldwide.

This latest announcement came as SCTDA forges ahead its ongoing local, regional, and global initiatives designed to promote Sharjah as an ideal family-friendly destination. SCTDA also seeks to put the emirate on the international tourism and business maps in line with the government’s economic development plans. During the three-day SATTE event, SCTDA will focus on Sharjah’s key factors of family-friendliness as well as distinction and exclusiveness which make it one of the top places to visit among global tourists looking for adventure and a distinctive travel experience.

Khalid Jasim Al Midfa, Chairman of the SCTDA, said: “India is undisputedly one of the largest key markets for the tourism and travel industry around the world. In fact, 138,000 Indian guests stayed in Sharjah hotel establishments during 2017.”