The Indian Institute of Management-Ahmedabad (IIMA) is working on a case study on blockbuster “Baahubali” to highlight how art, business and technology combined to deliver a hugely successful film franchise.
Being authored by IIMA alumnus and visiting faculty Bharathan Kandaswamy, case study is part of elective course on movie business offered to the second year students of the institute’s flagship programme in management. “Baahubali is a path-breaking Indian movie that combines art, business, and technology in a brilliant way,” Kandaswamy said.