By A Correspondent

Kota has been in the news given the recent Tata Institute of Social Sciences study. And then there’s this new Horlicks campaign titled, ‘Fearless Kota’ crafted by FCB Ulka.

Said Swati Bhattacharya, CCO, FCB Ulka: “It’s like Mother Teresa said – ‘The hunger for love is much more difficult to remove than the hunger for bread.’ Students in Kota have access to the best faculty and world class facilities, but they’re missing a fundamental need that is as biological as the need for vitamins. We’ve termed this “emotional nutrition”, and Fearless Kota is our way of showing its power.”