Half Moon, the iconic resort and 400-acre beachfront oasis in Jamaica, has announced the promotion of Laura Redpath to Director of Brand and Communications, effective immediately.Published on : Monday, January 29, 2018
Half Moon, the iconic resort and 400-acre beachfront oasis in Jamaica, has announced the promotion of Laura Redpath to Director of Brand and Communications, effective immediately.
In her new role, Redpath is responsible for Half Moon’s branding, marketing and communications, which includes public relations, advertising and digital and social media marketing efforts locally and internationally.
Heading into the final phase of our Legacy Reborn project, we knew we had to have the right individual to develop and implement an innovative marketing and communications strategy that can take us into the next generation of Half Moon,” said Sandro Fabris, General Manager at Half Moon. “Laura is a valuable asset to our team and we are enthusiastic about the continued success under her leadership.”
As Director of Brand and Communications, Redpath’s focus is on driving brand awareness, creating innovative content and supporting business development and revenue generation through key market activities and campaigns.
Redpath joined Half Moon in 2015 and previously held the position of Marketing Communications Manager, where she was responsible for the resort’s Marketing Communications in conjunction with Revenue Management, Sales and Operations. Prior to Half Moon, Redpath worked at Sandals Resorts International where she was the Public
Relations Manager during which she managed public relations activities for the company’s non-profit arm, the Sandals Foundation. Previously, Redpath was a journalist at one of Jamaica’s recognized national daily newspapers, The Jamaica Gleaner.
Tags: half moon, Laura Redpath, Sandro Fabris