DUBAI: Sponsors of the upcoming MICE Arabia and Luxury Travel Congress (MALT Congress) shared insights on industry trends and the potential of the GCC market with its Dubai-based organiser, QnA International.

This is the 6th consecutive year that influencers from the world of conferences, meetings, incentives, events, business and luxury travel will convene under one roof for the region’s exclusive two-day event.

The dynamic MICE and luxury travel industry is ever-evolving to customer needs and industry developments, which makes it imperative for professionals in the industry to keep innovating bespoke products and services. According to the sponsors of the MALT Congress, personalisation of product and services is expected to be a key trend that will be instrumental in both the MICE and luxury tourism sectors. “The need for personalisation and understanding of individual guest needs will become essential to developing enduring personal relationships because guests with an emotional attachment to a property are more likely to be satisfied,’” explained Marek Bukala, Director, ZanziResort.