A Kiwi fishing show that barely features a fish and includes constant sexual references has screened as a "documentary" on Sunday morning TV in Australia.

Screaming Reels, by Kiwi pranksters and Hauraki hosts Leigh Hart and Jason Hoyte, has been screening on Channel 7 at 10.30am in the category of "sports" and "documentary", Pedestrian TV reported.

It's outraged at least one viewer who called it "the shittest fishing show I have ever watched".

The six-episode series began screening on Duke and TVNZ on Demand last May, with Hart telling the Herald they wanted to make "New Zealand's most high-octane, extreme fishing show."

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In the first episode, which included constant sexual innuendo and fake fishing references, the pair failed to catch a fish and ended the show frying sausages on a barbeque.

It's clearly a parody show, and many will recognise Hart and Hoyte's sarcastic brand of humour from Moon TV, Late Night Big Breakfast and their drive show on Hauraki.

Screaming Reels has been a critical hit, with The Spinoff reviewer Calum Henderson calling it "one of the funniest things (Hart and Hoyte) have done yet".

But even after it was pointed out by Twitter user Alex Lee, it appears those in Australia didn't get the joke.

She wrote: "So.. I think Channel 7 bought a NZ parody fishing show without realising it's a comedy. For starters, they talk about snorting cocaine and using a drone to film yourself having sex, yet it's on at 10.30am on a Sunday and is classified as "sport" and "reality"."

One viewer replied: "Shittest show ever. Talking about snorting fish. Wtf."

Another said: "Just watched a fishing show on @7mate and it has got to be the SHITTEST fishing show I have EVER watched. #ScreamingReels f***en SUCKED."

On its website, Channel 7 described the show like this: "Jason Hoyte and Leigh Hart dish up action, mayhem and wisdom in New Zealand's most sustainable fishing show."

Channel 7 is yet to comment on the show.