Bradley Walsh relentlessly mocks Holly Willoughby's Instagram: 'It burns my eyes'

BRADLEY Walsh decided to channel his inner Holly Willoughby this week.

host has only been on Instagram for a few days, but already he's making waves.

The cheeky TV star has started poking fun at the posts, by sharing his own saucy snap pulling a catwalk post.

Mimicking the blondie's fashion posts, the comedian wore a socks and sandals combo, high-waisted sports shots and a lime-green t-shirt.

He then accessorised with a patterned umbrella.

Writing to his 275,000 followers, Bradley said: "This morning's look... polo shirt and socks by @ralphlauren, shorts and sliders and by @adidas and umbrella by Paperchase! [sic].

Bradley Walsh Instagram INSTAGRAM/ BRADLEY WALSH

IF IT WORKS FOR HOLLY!: Bradley Walsh did his best Willoughby for Instagram

Holly Willoughby Instagram picture INSTAGRAM/ HOLLY WILLOUGHBY

BLONDE BEAUTY: Holly Willoughby's Instagram is littered with fashion pics

"If it works for @hollywilloughby I'm hoping it's gonna work for me! What do you think gang? #HWStyle [sic]."

Of course, Dancing On Ice star Holly is often praised by her army of followers for her stunning outfit posts and stylish sartorial choices, which has led to daily posts detailing what she's wearing.

Now, fans have rushed to comment on Bradley's version, praising the hilarious snap.

One wrote back: "Wow, this is really going to give Holly Willoughby some competition."

Holly Willoughby Instagram picture instagram/ holly willoughby

STYLE ICON: Holly's fans are obsessed with her posts

“If it works for Holly Willoughby I'm hoping it's gonna work for me”

Bradley Walsh

While another hit out: "It burns my eyes it does."

A third joked: "I can't unsee that and my eyes hurt!"

A fourth told the star: "Don't think it's quite working for you."

Another teased: "Now that's an image that won't be erased too quickly from my mind lol."

bradley walsh instagram instagram/ bradley walsh

THE CHAST HOST: Bradley is new to Insta

However, others gushed over Bradley's image, with one calling it "stunning".

Another joined in: "I swear this is even better than some catwalk clobber!...hilarious."

Now, Bradley's picture has racked up a whopping 71,000 likes in under 24 hours, not bad for a newbie.

All that's left to ask is when Bradley and Holly will team up for a joint shoot.