South Korea goes orange
World January 27, 2018 15:37
By The Nation
For the first time ever, Heineken is offering a unique overnight stay in the renowned Holland Heineken House during the Winter Olympics Games in South Korea through a partnership with Booking.com.
This once-in- a-lifetime experience gives guests the chance to enjoy the high energy atmosphere all day and into the night, retreating to their deluxe orange room, complete with a private bar. Since its conception in Barcelona ’92 when it was simply a venue for Dutch athletes, their families and friends, the Holland Heineken House has quickly grown into the hottest ticket in town for fans from all over the world to celebrate unforgettable moments. Known for hosting international sports stars and celebrating heroic Dutch medal winners, this unique place to stay has all the facilities a thrill-seeking traveller could wish for, and more!
Heineken is encouraging fans to live it up like never before and go for gold with this exclusive holiday
home for two. Reservations will become available on Booking.com at 9am GMT today (January 27)
Guests will experience the ultimate Orange fever, with performances from iconic Dutch artists including Van Velzen, André Hazes Jr. and Di-rect, a behind-the- scenes tour and a visit to the TeamNL Lounge. “Heineken is proud that Holland Heineken House represents over 25 years of Heineken’s commitment
and support to the Games. We are thrilled to bring the House to life this year in an innovative way with
Booking.com to give fans a new immersive experience,” says Hans Erik Tuijt, Global Sponsorship
Director, Heineken.
Pepijn Rijvers, Chief Marketing Officer at Booking.com, adds, “Nothing beats the adrenaline and excitement of watching world-class athletes compete at such an inclusive and captivating sporting event. We are excited to be partnering with HEINEKEN on this exhilarating celebration of Dutch pride while empowering our customers to experience the world by adding this once-in- a-lifetime stay to our already epically diverse spectrum of accommodation choices”.
This will be the 14th edition of Holland Heineken House and its first time in South Korea. The brand as organised the national house on behalf of the NOC*NSF at every Summer and Winter Games since the 1992 Games in Barcelona, where it was the first national house. It has since grown into a popular meeting place for thousands of Dutch and international visitors.
For more information, visit www.booking.com/hotel/kr/hhh.html.