Albion have not thrown in the towel over their interest in Newcastle striker Aleksandar Mitrovic.
But they accept a deal for the out-of-favour Serbian centre-forward will be difficult to pull off in the final few days of the transfer window.
It follows a hands-off message from boss Rafa Benitez over Mitrovic ahead of Newcastle’s FA Cup tie against Chelsea tomorrow.
Benitez, speaking yesterday, said: “I have been clear with him and his agent that he will only leave if we sign players, and not to a Premier League rival.
“I see Brighton are interested, but we are not selling any player to any other PL club - unless they want to come with £50 million.”
Newcastle owner Mike Ashley may have a different view if Newcastle conclude a deal with Feyenoord for their £20 million-rated Danish striker Nicolai Jorgensen.
Albion, according to reports in the north-east, had an opening offer of £8 million rejected for Mitrovic, who is eager to get away from St James’ Park before the window shuts on Wednesday evening.
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His career has stalled under the command of Benitez and he is eager for game time in the build-up to Serbia’s appearance in the World Cup finals in Russia this summer.
Meanwhile, Albion retain loan-only interest in re-signing Leo Ulloa from Leicester City.
The 31-year-old Argentinian marksman and the Foxes are understood to prefer a permanent exit from the King Power Stadium.